An effective marketing plan requires a consistent understanding of future trends and emerging channels. Even if you feel confident about your company’s current techniques and strategies, you should keep an eye on the latest marketing news to stay competitive and stay ahead of the rest. For your business to succeed in 2019, here are five marketing tips to help you.
1 : Blog With Expertise
If you have been in the marketing industry in recent years, you know that the blog is a trend that virtually all businesses have adopted. Blogger is a great way to use good optimization practices for search engines and thus point out your business. Unfortunately, many companies focus on frequency and often forget the quality of their articles.
This will increase the number of visitors to your website, increase your prospects and help your organization grow. To accomplish this, you can hire an expert in your area to invite him to write an article on your blog, or you yourself write a quality post each month.
2: The Evolution Of Mobile
We have all witnessed the impact of mobile technology on marketing strategies. Recent years have focused on mobile browsing as well as social media usage related to mobile devices. In 2017, think of marketing options such as SMS for example; 95% of Belgians now have a mobile device and 98% of SMS are open.
If you have not developed a mobile marketing strategy yet, you will need to invest time in 2019.
3 : Personalized Marketing On Social Networks
The marketing of social networks has become a crucial aspect in recent years. Take care to personalize your marketing techniques; to monitor consumer behavior and target everything according to their interests. Or more complex by targeting individuals who work in a specific company with whom you want to sell your services with Facebook or LinkedIn ads. Social networks like Facebook have improved their advertising platforms to allow you to be very specific about the ads shown.
4 : Visual Strategies
The video has stormed the world of social media.Engaging your audience with live coverage at events or conferences that showcase you is a fast and easy method to connect with customers and build your brand.
5 : Email Marketing
The truth is that email marketing is always beneficial for the growth of a small business. According to a study, 91% of adults would like to receive promotional emails from companies with which they have already done business in the past. Your email marketing strategy in 2019 should be focused on useful content, including industry news, guides, and links to your blog content. Do not clutter your customers with an email on sales every 2-3 days.
In conclusion, Consumers are no longer paying attention to poor quality content or only traditional channels alone.