Building Business: Branding With Promotional Products

Businesses work hard for a base of regular customers. But businesses are also constantly on the lookout to expand that group of loyal customers. But instead of spending loads of time and money going out to find potential customers, wouldn’t it be easier to have them come to you? Impossible, you say? Not quite.

Branding

Consider your current regular patrons. Every single one in that group (whether you only have one regular customer or thousands) had to be converted at some point in time. They may have been converted as long ago as your grand opening celebration or, they may have only made your place of business a regular stop for them in the last month.

Regardless of when it was, there was some point in their minds where regularly turning to your business made their lives better in some way, enough to change whatever habits that had previously been established. As you look to promote your business and possibly consider advertising in Florida, the first question should naturally be, what should your advertising message be?

Knowing that you have access to your regular client base, the best way to answer that advertising question is by asking previous converts why they converted? What was it that convinced them your business was the best of the best?

Advertising in Florida

But back to our original question: Wouldn’t it be easier to have new customers come to you instead of having to go out and find them (or pay someone else to find them)? Any top advertising agency you could work with would tell you that one of the most powerful advertisements is an endorsement from a current, regular customer.

Now the question becomes how to do you get current customers to spread the word? One of the first steps is to make ensure that they are happy, very happy. They are exchanging their money for your goods.

The key is usually service, particularly service with a smile. A happy customer equals free, positive advertising in Florida. Also, take the time and money to thank them for their loyalty in some way. It may feel like you are giving away money that you could be spending on advertising in Florida.

Learn to see that spending money on your current customers will most likely net more reoccurring customers in the future; think of it as an investment in the health and longevity of your business.

Promotional Products

So instead of spending a lot of money on a top advertising agency, a better idea may be to take that money and instead spend it on some branding previously mentioned.

Sending your regular customers home happy and with a tangible reminder of your business will, in the long-run, send out your promotional products all throughout the state. In the end you have the same result: advertising in Florida and developing your company branding!

Customers talk, and you want to give your regular customers a reminder to be talking about your business and to talking about it positively. Potential customers are much more likely to listen to and believe the words of their friends and family, not a billboard or some other advertising method (not that those methods don’t have their useful place, of course).

Getting into the homes and lives of people, coming from a trusted source is something a top advertising agency could never come close to achieving, and certainly not a comparable budget.…

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One Word Becomes The Death Of Bloggers

Bloggers are constantly flooding the blogsphere these days and the amount of bloggers looking to earn an income with their blog seems to have skyrocketed. Now, I’m not saying that looking to earn an income online is a bad thing it’s just that it seems that everyone and their mom is looking to “make money online” blogging.

Outsourcing Blog Writing

Anyways, whether you are trying to earn an income or simply looking to share your thoughts and get a response from an audience, NEVER, EVER, EVER SAY you “CAN’T” do something like write blog posts or socialize with your audience! Although I know a number of high income earners online that outsource their writing, most of them do so because they have earned their right to share their blog with other interested parties looking to write about a specific topic that relates to their site. Just yesterday I had a guy ask if he would need to write articles on his site after me telling him that marketing is a big part of gaining an audience and possibly earning from his blog. Yes! It is important to continually write great and awesome content for your site! If you don’t have a passion for blogging or writing about a niche, you’re SOL, that’s the end of it.

Just started and your outsourcing blog writing already?

If you’ve just started blogging and are getting tired of blogging then you’re kind of in the wrong business don’t you think? Outsourcing blog writing to others may not be as great an idea as you might think. Someone else out there may not have the same amount of passion as you do about a subject and may not do your blog justice. If you are a real estate agent, make sure and communicate with the people you plan to do business with and get to know more about them too! Granted, I know some very successful real estate agents who have others blog for them but that’s only because they’ve outgrown the writing and are doing great things for their business elsewhere.

Outsourcing blog writing is bad business; A Realtors Thoughts.
Sometimes. A few days ago I met a real estate agent who posted some very cool internet marketing information on her blog and I asked her if she did all the writing for her blog herself. She told me that it would be ridiculous not to write your own content and be socially connected to the audience you are writing for. She explained that lots of realtors have other people engage potential clients and then when the agent meets the client, they get a different feel out of the agent they thought they had gotten to know online. Well, the same goes for blogging when you’re looking to earn an income from your blog, let people get to know you and build a community around your niche!

Summary

Whether you’re a big player or a small time blog writer, nothing beats having a real person behind each blog post to communicate with. I’ve run into plenty of blogs that have crappy content that is not understandable! Outsourcing blog writing is really just plain ol’ dumb in some cases. Anyone who is anyone knows that content is KING on the internet and with internet marketing! However, if you have no choice but to get someone else to write for your blog because of time or something similar, PLEASE make sure it’s someone who can write well and has an understanding of the English language! I can’t stress enough how important this is to either building a list, getting more targeted traffic or community building around your niche.…

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